With the change of mode rn marketing strategy, all businesses are following the technique of digital marketing. It plays the vital role in order to the growth of the business as well as it is future of any business. So people are transmuting their business marketing strategy traditional to digital. With the efforts of digital marketing strategy, new products or brands are reaching to the customer by social media instead of people going to new outlets.

Although there are so many companies who fail to bear fruit to efforts of digital marketing by applying the method of the mainstream like social media. Here digital marketing strategy is essential. Following points are imperative for the digital marketing strategy

Strong Social Media Appearance:

Social media is easiest and essential part to create the digital marketing strategy and important for the successful online branding champion hence you have to get into the social media marketing. To build a strong personal connection with your targeted audience, you need a strong social media strategy like understand your goal, characterize your audience, look at the competition.

Adwords:

To grow your business Google AdWords can help you where Google is the top search engine on the internet and to use google as a profit source is the smart way. You can target specific audience using Adword. By following some Adword strategy like customize Ads with real-time updates, schedule Ads to correspond to sales bandwidth you can get more for your business

SEO:

SEO is an element which is the king of digital marketing and you can not ignore in digital marketing strategy which helps to increase brand exposure and grow your business. By following SEO strategy you can get more traffic to your site like making your site mobile friendly, produce in-depth high-quality content, using long tail keywords in SEO strategy.

Pros:

As compared to traditional marketing, digital marketing has great impact on businesses. In this new era of marketing communication and engagement with audience become possible. Some pros as follows:

• Your product can reach globally
• With the analytics and other online marketing tools you can measure result
• You can become more competitive
• You can analyze and adapt easily.

Cons:

In order to increase your business using digital marketing strategy is having pros but there is also have cons as like follows:

• It creates negative public reaction
• Limited knowledge of some clients about digital marketing makes difficult to attract them to generate business.
• Campaign of digital marketing is very easy to copy.
• There is lack of essential human feel