Yes, the content is king but when you promote it then it becomes the kingdom of your business. Sounds amazing, right!
And that is the reason every marketers try to search platform to promote content to an audience. As times go, so many mediums come day by day like website, blog, webinars, podcast, social media and many more. Each medium offers a different way to tell a story of your business. Also, 2018 has different awesome trend to tell a story of business or services. Let’s see!
A video is here and nothing can compete with this. In social media marketing like Facebook are already showing its performance. Moreover 360-degree is also becoming popular.
Future is here! VR, AR, and 360-degree video are spreading its route and it’s becoming very popular in people. Engaging audience in a content is the main aim of business. So, these are the powerful way to engage an audience.
Consider: when you download an ebook from a website you get email that greeted by your name. So lovely than normal messages, isn’t it!
To shape your business and get delightful customer experience, personalized content marketing aka one-to-one marketing play a pivotal role. Tons of contents are available on internet to the average audience. In this situation, personalized content can survive you up in me-too competition. To connect with an audience on the more personalized level, dynamic, interactive websites, highly targeted ad campaigns, social media plays a crucial role.
To help marketer to live top in current strong and advanced marketing era, it needs to create a strong content strategy and today’s mighty content marketing trend is machine learning and artificial intelligence.
Siri, Alexa is becoming normal in today’s world. Interaction with artificial intelligence has become the daily routine. Moreover, these virtual assistants give a new way to reach customer like provide detail to marketers, buying behavior of audience, their needs and future action that helps the marketer to understand business needs and define strategy.
According to research, we are moving into screen less search that means voice search. As the world is growing rapidly and many innovations are coming, the face of marketing has changed. And if talk about content marketing then, voice search has gained more popularity in today’s digital era. If future customers are considered, most of the people are likely to use voice search. From age group of 18 to 29, 71% of people use voice search compared to remaining 39% from the age group of 44 to 53 from worldwide.
As an advanced content marketer one need to keep in mind that consistency and content quality will play a crucial role. Besides, marketers are shifted from short form to long form, it is quite hard to post it regularly.
But your posted quality content will get more influence. A time you give to content might be increased but your reader pay time to content is same. So 2-3 quality content in a week can work better.
In simple term, the technically oriented trend of content marketing is more powerful as we move into 2018. So keeping an eye on new content marketing trend and update according to the new trend is pivotal today.
What do you think about this trend and what you have any other ideas? Inform us in comment!