So, you are a marketer and excited enough about new technology that effects on current marketing trend?
Then be ready to the great war of new marketing technology with your weapons because artificial intelligence is revolutionizing the digital marketing!
As an artificial intelligence was making ground, digital marketers were not sure it will game changer of marketing trend or just another marketing trend will come, but artificial intelligence has proved that it will be a game changer in 2018!
In today’s buzzword everyone is talking about new technology, then why not entry of AI in digital marketing will come and why not it will be accepted when it is a game changer of marketing!
At end of the day, everyone wants ROI and that is what artificial intelligence will give to today’s marketer. The new wave of AI can’t stop by humans, and it is more crucial in digital marketing. Let’s see how!
Customer is king of business and content is king of marketer. So, if you align content marketing strategy with AI then it will be the skyrocketing to any marketer.
For any marketer it is important to know customer searches, buying behavior of customer and their interest. And AI is groundbreaking here to help you to come to know about this.
Online marketing can be done without personalization but are you sure it will be done effectively? Through AI, you will able to make personalize contact and people always love message which attaches them personally.
Fun time ahead! Whatsapp messenger for chatting with a friend, facebook messenger for reaching out local business but what if the chatting you are to be done with your potential customer! You may don’t know ‘who’ but definitely know ‘what’. AI-powered chatbot that will be awesome to your customer. One step ahead - multi-dimensional communication system with a sensory ability such as touch and voice will soon give away traditional Chabot. Moreover, customer can not only see but feel the product before actual purchase.
Have you gotten a message about month start or it is to be over and you have to do this? Ever wonder how that brand know about your requirement? Here is the answer of your phenomenon.
Whether they buy, post or browse, users always leave a fragment of personal data when they interact online. Now, AI application collect this large number of data and learn online behavior and digital identity of the user. Sounds great, right? Such an AI can predict user behavior, need and possible action. Social media plays a great role here to target hotspot of such data and analytics of data help to predict user behavior.
As customer leave their detail online, it helps the marketer to target the customer. By targeting, the information is given to customer about a particular brand. This campaign significantly helps them to research the product and help to make decision making easier.
This kind of AI enabled algorithm will change the current marketing trend then who need lengthy sales cycle marketing technique. In fact, many of businesses have already started to use this for their business.
Its look like digital marketing will reduce human factor and employ machine learning. Before this, image recognition was limited to identify uncommon object but using AI it is possible to get a detailed description of the image. Amazon Recognition can recognize human faces, emotions, and identity.
Social media is the considerable platform where you can get lacs of images. From all around the world, people share 3.25 billion photos per day. AI help to understand customer’s behavior, need and potential action.
For businesses, it is silver plate put in front of them. Because if one has an ice cream manufacturing company, then using AI they can map their brand using the huge collection of photos on social media. And come to know buyers demographics and geographic area. That helps them to understand business growth and make their next marketing strategy. Moreover, image recognition is important in the banking sector to faster payment process and according to safety.
By judging trend of digital marketing, AI is important to market reach and audience engagement. The customer knows the product well and marketers know the customer very well. So, to know the customer behavior AI is a very helpful. If it sets perfectly then the impossible dream of marketers will come soon, for example, distributing content to the audience 24/7 without human interference.